A rubber hose inspired this footwear brand in 2010; 16 years later, Kylian Mbappé has joined its $10B empire

On, the Swiss footwear brand renowned for its cutting-edge running shoe technology, has successfully broadened its horizons into lifestyle sports and apparel, leading to its public listing. Recently, star footballer Kylian Mbappé joined forces with On, enabling him to influence product creation and strategies for their upcoming football division, with new cleats set for launch in 2027.

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